This logo and branding design incorporates meaningful elements important to the client, including the symbolic California poppy and a basket design representing traditional practices. The result is a cohesive visual identity that honors cultural significance while embracing modern aesthetics.
Reviewed front-end design changes for visual consistency, usability, and brand alignment, delivering clear, actionable feedback. Collaborated with developers to maintain cohesive branding across accents, gradients, color schemes, typography, line lengths, contrast, photo editing, and more.
Provided developers with precise code snippets for font sizes, gradient values, and color hex codes to ensure accurate implementation of design specifications.
Suggested mobile-specific adjustments to font sizing, line length, and layout to enhance readability and overall user experience on smaller screens.
The above designs were created while working at Kauffman Associates Inc.
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